Senior Marketing Data Analyst (Viña del Mar)

Our client is a multinational company specialized in AI-powered analytics and advanced data solutions, with presence in more than 45 countries worldwide. They are currently seeking a Senior Marketing Data Analystto join their team.

Mission: As a Senior Data Analyst within the Data Analytics team, you will be responsible for building reliable data foundations that power marketing reporting, insights, and downstream analytics. This role focuses on data engineering, pipeline automation, and marketing analytics, going beyond traditional reporting to enable scalable analytics capabilities and data-driven business growth.

Main responsibilities/functions:
- Data Pipeline Development: Develop, maintain, and automate marketing data pipelines across multiple data sources, ensuring scalability and reliability.
- ETL / ELT Processes: Design and implement ETL/ELT processes using Snowflake, SQL, and data integration tools to support marketing analytics environments.
- Data Engineering & Code Quality: Write clean, efficient, and well-documented code for data ingestion, transformation, and validation, ensuring high data quality and consistency.
- Marketing Performance Analytics: Analyze performance across marketing channels including performance media, SEO, CTV, social, and other digital channels.
- KPI Reporting & Dashboards: Develop dashboards and reports tracking KPIs such as CAC, LTV, conversion rates, funnel performance, retention, and campaign effectiveness.
- Insights & Optimization: Identify trends, anomalies, and optimization opportunities to improve marketing spend and campaign performance.
- Collaboration with Data Science: Partner with data scientists and business teams to support MMM, dashboards, and performance reporting.
- Data Quality & Troubleshooting: Ensure data accuracy and consistency, proactively troubleshooting gaps, anomalies, and integration issues.
- Stakeholder Communication: Prepare reports and presentations, communicating findings effectively to techn Postúlate en Kit Empleo: kitempleo.cl/empleo/1dmo80