Product Manager - Oncology (Cerrillos)

Position Summary: The Oncology Product Manager is responsible for the strategic development and execution of marketing plans for our oncology products in Chile. This role requires a dynamic leader who can navigate the complexities of the oncology market, understand competitive dynamics, and leverage insights to drive business growth. The Product Manager will collaborate with cross-functional teams and stakeholders to ensure our products meet market demands and deliver value to patients.

Key Responsibilities:

1. Market Analysis and Insights:

- Conduct in-depth market research to understand trends, customer needs, and competitive landscape in the oncology sector.

- Utilize data analytics tools to interpret market data, identify opportunities, and support decision-making processes.

- Monitor and analyze treatment guidelines and regulations affecting oncology products in Chile.

- Strategic Planning and Execution:

- Develop comprehensive marketing strategies and tactical plans for product positioning, promotion, and market penetration.

- Collaborate with Integral Marketing teams to align local strategies with integral brand objectives.

- Define product lifecycle strategies, including differentiation, pricing, and value proposition development.

- Product Launch Management:

- Lead the planning and execution of successful product launches, coordinating activities across departments such as Medical Affairs, Sales, and Regulatory Affairs.

- Develop launch materials, including promotional content, sales training programs, and digital marketing assets.

- Engage with healthcare professionals and KOLs to create buzz and drive awareness during product launches.

- Sales Enablement and Support:

- Provide ongoing support to the sales team, ensuring they have the necessary tools, training, and resources to effectively promote oncology products.

- Conduct regular sales meetings and training sessions to share product knowledge, market insights, and competitive intelligence.

- Collaborate with sales leadership to identify key opportunities and challenges in the field.

- Stakeholder Engagement and Relationship Management:

- Build and maintain relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and payer organizations.

- Organize and facilitate scientific events, advisory boards, and educational seminars to engage with the oncology community.

- Act as the primary contact for external communications and collaborations related to oncology products.

- Performance Monitoring and Reporting:

- Track and analyze product performance metrics, including sales data, market share, and customer feedback.

- Prepare comprehensive reports and presentations for senior management, highlighting key performance indicators and strategic recommendations.

- Use insights gathered to refine marketing strategies and optimize product performance.

- Regulatory and Compliance Management:

- Ensure that all marketing activities adhere to local regulatory guidelines and industry best practices.

- Collaborate with the Regulatory Affairs team to ensure timely submission of promotional materials for review and approval.

- Maintain a strong understanding of compliance requirements and ensure that the marketing team is trained accordingly.

- Budget Management:

- Develop and manage the marketing budget for oncology products, ensuring effective allocation of resources to maximize return on investment.

- Monitor expenditures and prepare financial reports to ensure alignment with strategic goals.

Requirements

- Bachelorâs degree in Life Sciences, Business Administration, Marketing, or a related field; an MBA or advanced degree is preferred.

- A minimum of 3-5 years of experience in product management, marketing, or commercial roles within the pharmaceutical or biotechnology industry, with a focus on oncology is mandatory.

- Demonstrated success in developing and executing marketing strategies and product launches in a highly competitive environment.

- Strong analytical skills, with the ability to interpret complex data and market insights to drive strategic decisions.

- Exceptional communication and interpersonal skills, capable of building relationships with diverse stakeholders, including healthcare professionals and internal teams.

- Proven ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.

- Proficiency in English and Spanish, both written and spoken. Postúlate en Kit Empleo: kitempleo.cl/empleo/1d1ybo