Brand Marketing Analyst (Santiago) (Región Metropolitana)

The Rappi Growth Marketing team is seeking a talented and motivated Brand Planning Lead for the Chile region to join our dynamic team. As a Brand Planning Lead, you will play a critical role in strategy and development in the region, executing integrated marketing campaigns and quarterly marketing plans that drive growth and brand love. Únete a un equipo donde todos somos capaces de TODO, donde todos tenemos las mismas oportunidades, sin importar género, raza, orientación sexual, religión, nacionalidad, edad, discapacidad, formación o experiencia. Responsabilidades
- Leverage insights to create campaigns across passion points and key customer moments (Christmas, Father’s Day, Mother’s Day, etc.).
- Execute 360 initiatives that reach strategic audiences, identifying opportunities and developing tactics that bring cultural relevance and cut through crowded conversations.
- Create Integrated Marketing Campaigns – our biggest brand bets to drive impact on key brand health and business metrics.
- Work closely with cross‑functional teams across Growth, Creative, CRM, Social, and PR to execute and amplify campaigns while ensuring fit with overall Rappi initiatives and communication timelines.
- Assess marketing opportunities to identify campaigns and partnerships through collaboration with the Insights team, data analysis, and other sources of information available within Rappi; commission external data when needed.
- Develop evergreen content strategies in close partnership with Growth Marketing to drive awareness and acquisition of new Rappi users and provide full 360 content for the CRM journey.
- Manage relationships with general and local stakeholders to create regional plans that ensure brand consistency.
- Use a data‑first approach to optimize campaigns against our goals, improve retention and satisfaction, and drive results.
- Research emerging platforms and trends and stay on top of the Postúlate en Kit Empleo: kitempleo.cl/empleo/1dykx0